How to… use Pinterest for business

Social media site Pinterest is the flavour of the month. One glance at the home page and it’s instantly obvious why it has become such a big hit. Its pages are adorned with endless stylish, beautiful images perfect for planning a wedding or kitting out your new house. No doubt it’s lovely to look at, but are there any business applications…?

There seems to be a blog being posted every minute about Pinterest right now and I am a member of the wonderful Let’s Talk Here group on LinkedIn where members have been posting some great articles sharing ideas about using Pinterest for business. I have also used it myself for a brainstorming session at a design agency and found it inspirational. At a recent social media training session I held at a law firm, I mentioned Pinterest purely as a scene setter but the lawyers were full of fabulous ideas about how they could use it.

How does it work?

Pinterest is billed as an ‘online pinboard’. You have to apply to be invited, then once you receive your invitation, set up an account simply by logging in through either your Twitter or Facebook account. Set up as many or as few boards as you like and start pinning! You can choose to either ‘repin’ pictures that other people have posted on there or download the ‘pinmarklet’ to your browser enabling you to pin images from any website you look at (although some, including Flickr, have chosen to opt out for copyright reasons). When you click on an image that is pinned on Pinterest, you can click through to the original website. Pinterest is now driving more traffic to websites than big names including Google+, LinkedIn and MySpace.

Some ideas for using it for your business:

  1. Use it as a showroom – Pinterest seems to have been colonised by crafters early on and they are making great use of it by showcasing their products. Have a peak at Craft Magazine‘s boards to see how they are being used. Photographers can make fantastic use of it in this way too.
  2. Bring your brand and values to life – US company Whole Foods was one of the first to embrace Pinterest and its Pinterest page is packed with tempting imagery of food and also pictures that reflect their values – using organic food and caring for the environment, for example. (See Social media news blog Mashable’s article for more on this). Have a look at how big names including Starbucks and The Guardian are using it.
  3. Use it as a mood board – One of Pinterest’s strongest selling points is the imagery that people are sharing – gorgeous, stylish pictures of interiors, holiday destinations and products they love. When creating a new brand at a design agency last week, the designer and I spent time using Pinterest to inspire us and pin images that worked for the brand. Now we have a great way to visually communicate our ideas to the client.
Check out this article for even more inspiration about how you can use Pinterest.
If you are interested in following my boards, then click here for my Pinterest page.
How are you using Pinterest for your business? I would love to hear some of your ideas!
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: