Posts Tagged ‘LinkedIn’

Get your LinkedIn summary right

In January 2012, I reached 200 connections on LinkedIn and decided to mark this milestone by offering some advice on how to make the most of your LinkedIn profile. Or, more specifically, the summary section at the top.

I went through the LinkedIn profile of every one of my 200 connections to see how they were using this opportunity so that I could share some tips on how to write the best summary and common mistakes to avoid.

I was shocked to discover that 79 of the 200 profiles (now, I’m no mathematician but that’s over a third… I think!) had no summary at all. If someone turned to you in the elevator of elevator pitch fame and asked you what you did, would you just stand there with your mouth closed? To me, that’s the exact equivalent! You are being given an amazing opportunity to sell yourself and, by extension, the company you work for, to anyone who happens to view your profile – why wouldn’t you take it?

Top 5 most common mistakes

  1. Misuse of apostrophe in ’10 years’ experience’ – most people use no apostrophe at all, someone had written ’10 years’ of experience’ (the ‘of’ makes the apostrophe obsolete) and I even saw ’10 year’s experience’.
  2. SME’s – SMEs should not have an apostrophe.
  3. Lead rather than led – eg ‘customer lead solutions’and ‘I have lead’.
  4. X company name provide (rather than provides) – a company is singular – imagine saying ‘the company provides’ instead.
  5. 1990’s – there shouldn’t be an apostrophe in this, or 90s etc.

Top 5 over used words

When you read 200 profiles in a row, you start to notice the same words cropping up again and again. If you want your profile to stand out, consider avoiding the following:

  1. Passion or passionate
  2. Key (as in key clients)
  3. Creative thinker
  4. Bespoke
  5. Engage or engaging

Top 5 typos

Please proofread your profile before you publish it! Or, if you don’t feel confident enough to do it, I’ll be happy to look at it for you. The worst mistakes I spotted were:

  1. Breif
  2. Prvate sector
  3. Marketting
  4. Hamds on work
  5. Piece of mind

What makes a great LinkedIn summary?

After having studied so many LinkedIn profiles, the ones that stood out for me were:

  • Concise – Any more than three short paragraphs is too much – some of the best ones were just one, very succinct paragraph.
  • Clear – If you do something technical, try to avoid using jargon that people won’t understand. If you do two very different jobs, try and keep them separate and consider explaining how they fit together or how you moved from one industry into the other.
  • Full of personality – People buy from people and the summaries I remember gave a real flavour of the person who was being described. And make sure you describe yourself here, not your company – there’s plenty of space for that further down.
  • Up-to-date – If you changed jobs, don’t forget to update your profile.

Remember – this could be your big chance to make a great impression – grab the opportunity with both hands! If you want any advice about writing a stand-out LinkedIn profile, please get in touch on fiona@wordsbyfionakyle.co.uk and, to see how else I can help, please visit my website.

LinkedIn summary

An example of a LinkedIn profile including summary