Posts Tagged ‘print’

Why I love print

Call me old fashioned but there is something I just love about printed communications. Whether it’s newsletters, magazines, prospectuses, a shiny corporate brochure or even a plain old flyer, when a job comes in from the printers, there is something really special about it.

I am really glad to know that one of my clients has a corporate brochure in the pipeline for me at the moment. Although I am a copywriter, I will be a project manager for the brochure and am looking for a graphic designer to team up with to produce something that will really blow the client’s socks off. And don’t get me wrong, I sincerely hope that I can help him out with his website too and I will put everything into that and it will look just as great and read just as well but… Anyone else feel the same?

It’s the combination of nerves and excitement as the guy from the printing company brings your samples into the office for you and you open the package and know you’ve done a good job and the client will love it.

Obviously there is less need on today’s world for printed communications. But I have worked with many companies where they still love tangible publications – whether it’s because they enjoy reading them while travelling for business, taking them home to share with their families or because they spend all day sitting at a computer and want to take time out to look at them.

Now, there are some wonderful digital communications out there too. My old company produced some AMAZING digital magazines and websites for companies like T-Mobile and it would be great to have the opportunity to work on something like that again. If I get enough of them at Words by Fiona Kyle maybe I will change my mind!