Posts Tagged ‘Twitter’

Twitter – what I have learned

Recently, several contacts have asked me for help with social media, Twitter in particular. I have a few workshops booked with old and new clients  to help them make the most of this fantastic marketing tool.

I don’t claim to be an expert and this is not really a service that I market. However, I have won quite a bit of business through my Twitter account and people are just curious to know how I did it. So I thought I’d tell you!

Get involved

Unless you are a multinational company or celebrity that people will actively search for, there’s no point setting up a Twitter account if you don’t tell people you are on there. Shout it from the rooftops! Link it to your Facebook and LinkedIn accounts (although I would advise using different updates for each platform – see below). Get involved with conversations – it doesn’t have to be relevant to what you do, you just need people to know you are there and start talking to you. The more people who start following you, the more chance you have of your messages getting ‘retweeted’ (click here for glossary) and reaching a larger audience. If people like you and enjoy interacting with you, they may suggest other people follow you by using the #FollowFriday hashtag. And, don’t forget, you can learn as much – if not more – from a competitor as you can a potential client.

Share, share, share…

This so important – the more knowledge you share on Twitter (and indeed all social media), the more value you add for your followers and the more you will get back. It’s a fantastic opportunity to place yourself as an expert so, even though it can feel unnatural to give away all your trade secrets, give people information that will genuinely help them. And help out other ‘tweeps’ by retweeting interesting and useful information that they have shared.

…don’t sell, sell, sell

Limit the amount of overt selling of your services that you do on Twitter. That’s not what it’s there for. It is for building relationships so that when someone is looking for the service you offer, you are already in their heads. Just like real life networking should be. I know some people who will stop following you immediately if you publish a sales tweet. Personally, I think it’s ok in small doses every now and then – especially if you have a new service or special offer to promote.

Target your communications

Before you write a tweet (or any kind of communication) have a quick think about what you are trying to achieve. If you’re looking for business then think very carefully before sharing any personal information that might put potential clients off. And swearing is a bit of a no-no in the Twitter business community, it looks unprofessional. There are applications which let you write one message to update several platforms (Twitter, Facebook, LinkedIn etc) but I would advise against this as all three have quite different audiences and tones of voice. Also, it can get pretty annoying having your newsfeed on LinkedIn full of someone’s tweets about the weekend.

Little and often

People often ask me how often they should tweet, worried about how much time it might take. There is no definitive answer but as with everything concerning Twitter, the more you put in, the more you get back. Try and tweet a few times a day and keep an eye on your @mentions (people who have mentioned you) and respond to them fairly quickly. Twitter moves on so quickly that conversations can soon feel stilted and out of date. It really is not a time-consuming thing to do and it is a very low-cost way (just your time) to get your messages out there.

Make lists

Something I have only started doing relatively recently is to use the list function. I follow over 1,000 people and it is impossible to read everything. So, I have created lists for people I want to keep an eye on for one reason or another – clients, potential clients, local businesses, PR agencies and journalists for example, all useful for my business.

Most of all, be yourself

It is very difficult keeping up a persona other than your own. Just be yourself. Professional, yes, but not overly corporate if you want to build up relationships. One of the best things about Twitter is you can meet people who will become genuine friends – I have been lucky enough to meet clients like this on it. It’s fine to chat about X Factor or whatever conversations take your fancy (often The Wire in my case!). Just always keep in mind that you are representing your business. So have fun, enjoy it and make some friends!